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How To Increase Positive Reviews and Buzz

Everybody and every business lives on the good will of others to help promote your products and services. If your customers aren’t leaving happy then their influence can be devastating.  And once the...

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Social Media Tips: Distributing messages across networks

Social Networks are becoming increasingly specialized. Considering we’re not all marketing managers, it’s important to recognize which networks you should be focusing on. With so many choices, limiting...

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Getting Started With A Business Blog

Thinking about starting a blog for your business?  Good. Blogs are increasingly becoming an interesting and effective way to directly engage with your customers, provide education and expertise to...

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7 Habits of Highly Effective Social Media Engagement

Today’s social media world provides a multitude of channels with which to reach your audience. Regardless of the vehicle,  it pays to cultivate some important habits, seven of which we’ve listed...

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Pick Your Battles – Where to spend your (limited) time on Social Media

While most small businesses would benefit from getting their feet wet in the Social Media space, they often face time constraints that limit their marketing opportunities.  Looking to reach the most...

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Turning Social Connections Into Vocal Fans

Nurture social connections Now that I’m in my twenties, I have begun to notice that some of my social relationships require concerted effort. Others have been drastically simplified.  My social ties...

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Top Six Rules for Social Media Advertising

We talk a lot here at Sprout Insights about growing your business through effective marketing. And an effective marketing strategy that should not be overlooked is good old fashioned advertising. But...

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Beyond Twitter: A Well Rounded Social Media Strategy

So, you’ve been Tweeting a while and you know the difference between a DM, and an #FF (that’s Direct Message and Follow Friday – just in case!) Your influence on Twitter is growing, and your business...

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Should Your Business Be Blogging?

Running a blog on your website is a fantastic way to keep your business current, relevant and top of mind with your customers. These days, no matter what demographic you’re in, a large percentage of...

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Creating an Offline Social Media Strategy

It’s official… Social Media is a fantastic way to connect and engage with your customers and potential customers. Social media allows you to reach hundreds, even thousands of people online. But unless...

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How to Make Effective Use of the foursquare Dashboard

As geo-location is finally proving to be an effective marketing tool for small and local businesses, it’s time we looked at how the most successful companies are using the current services. In much the...

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Employees and Social Media: We All Live In Public!

The lines that used to separate work from pleasure are becoming increasingly blurred. The workplace has changed markedly in recent years with the advent of telecommuting and varied work hours and...

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7 Steps to a Successful Location-Based Social Media Campaign

If all publicity is good publicity, what’s even better? Free publicity. And what’s even better than that? When the free publicity comes straight from customers. One key to developing your online...

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Top 5 Mobile Apps for Organizing Your Life

Organize your life with mobile phone applications The ‘app’ store is an amazing place for people looking to make the most out of their time. Of the hundreds of thousands of apps available, a select few...

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Attracting the Right Followers on Twitter

All followers are not created equal: Attracting the right followers on Twitter When I first came across Twitter in 2009, I thought “yep…don’t have time right now but I’m sure it’ll be important in the...

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Has Google Lost Its Voice?

Ahh Google. Old friend, faithful ally, omnipotent ruler of the inter-web. For so long you’ve been infallible. You gave me Search when I used to surf. You bestowed Reader upon me when I finally found...

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Blogging isn’t for Everyone, What to do if It’s Not for You

Until very recently, blogs were seen by most businesses as being places for rumors to generate and young people to exchange ideas – interesting forums but not particularly useful. That has quickly...

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How Big Businesses Fail on Facebook

Facebook is clearly a fantastic social media outpost for businesses to interact with the public. Done well, a Facebook campaign can create a warm, community feel around a brand.   But not every foray...

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When Social Media Backfires

Social Media can be one of the most powerful new weapons in a company’s arsenal. But like all other weapons it must be handled with care or there’s high risk of collateral damage. People expect a...

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Blogging vs. Micro Blogging

Long ago, (well, long ago in Internet years!), the content producing world split into two factions: Blogging and Micro Blogging.   People chose to either produce media rich content with full posts and...

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