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Yelp Explained – Plus 3 Ways to Use it to Your Advantage
You’ve got your Facebook Page amped up, you’re Tweeting like a champ and the Linkedin world is abuzz with chat about your latest update. That’s the goal, and it’s an admirable one, but a frequently...
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How to Get Your Business Ready for Mobile
Marketing is about being pro-active, staying ahead of the curve, being right at the cusp of new developments in technology and society. But the way consumers interact with the Internet is constantly...
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6 Social Media Skills you Never Knew You Had
For some strange reason, many businesses are still afraid of social media. If that’s you, don’t be. In fact, the most important lesson any small business owner should learn about social media is that...
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Are you Making these 5 Social Media Mistakes?
Netiquette – the set of informal, ‘best practices’ of social media behavior that can shift your brand from hero to zero if you’re not careful. In order to keep your netiquette positive, here are 5...
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5 Social Media Trends to Watch in 2011
The nature of social media is that it is constantly in a state of flux. Trends within the medium are therefore subject to change as regularly as content within them. As such, it’s difficult to...
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5 MORE Ways to Make Your Facebook Page More Effective
Last week we showed you 5 Ways to Make your Facebook Page More Effective. This week, we continue where that post left off with 5 MORE Ways to Make Your Facebook Page More Effective. #6 – Create...
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5 Ways to Make Your Facebook Page More Effective
So your business has a Facebook Page. Fantastic! But is it working for you? Since social media is so accessible for the average business owner, it’s also quite common for the average Facebook Page to...
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Advanced Marketing Tips for Facebook and Twitter
If you want to really harness the power of social media to create new business, it’s not enough to simply have a couple of social media profiles. You need to be proactive, passionate and even a little...
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Facebook + Bing = Social Search
Facebook and Bing have teamed up to take a swing at revolutionizing the way we search online – namely, Social Search. According to Microsoft, Bing is “Not just a search engine. It’s a decision engine.”...
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Should You Automate Your Content?
You’ve researched for days. You’ve compiled resources. You’ve got the wording just the way you like it. Now it’s time to tell the world about your latest online content… The problem, as you’ve...
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Social Media Advertising: An Emerging Trend You Need to Know About
2011 may well be known as the year that Social Media caught up to Search in the race for Internet supremacy. Data released last week by Business Insider indicates that Google’s influence over global...
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5 Best in Class Social Media Measuring Tools
Like any good business practice, participation in social media must be measured in order to gauge its effectiveness. But what’s yet to be agreed upon is exactly how and what metrics should be measured....
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Value: The Art of Balancing Quantity and Quality
Some time ago, we undertook an experiment. On behalf of one client we produced as much content as possible. For the second client, we tested the effect of sharing content throughout social networks. It...
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Customers are reviewing you right now. Are you in on the conversation?
Online reviews are critical for brand awareness. While you might not be engaging in online advertising or even have a website, that doesn’t necessarily that people aren’t already reviewing your brand...
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Top 5 Geo Location Based Services to Help You Reach Local Customers
Twitter, Facebook, Linkedin and Yelp: they’re all proven performers in the field of community building and brand awareness. Oftentimes, however, our goal is not to generate interest across the globe,...
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Video Marketing on YouTube
Words are awesome. They can be factual and precise or deliberately ambiguous. But as our collective attention spans fall away and our need for ‘quick fix’, visual information grows exponentially, the...
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12 strategies to pick the low-hanging social fruit
With big companies come big plans, big strategies and big budgets. And in the world of Search and Email marketing, it’s often difficult for small businesses to compete. But there is at least one place...
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Tips for Effectively Managing your Time
Time is of the essence. Almost every innovation released these days is another attempt at saving those precious seconds in our day. If you’re a business owner, balancing your time between delivering...
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Blogging vs. Micro Blogging
Long ago, (well, long ago in Internet years!), the content producing world split into two factions: Blogging and Micro Blogging. People chose to either produce media rich content with full posts and...
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When Social Media Backfires
Social Media can be one of the most powerful new weapons in a company’s arsenal. But like all other weapons it must be handled with care or there’s high risk of collateral damage. People expect a...
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